It's Your Money, Not Theirs: A Public Service Announcement

Every three or four months, the Japanese record labels have their "seasonal" release - their Spring love song, their upbeat Summer party song, their nostalgic Autumn mid-tempo number, and the essential Winter ballad. They all seem to come out at once, and many record labels release multiple versions of singles and albums, often with different artwork, different tracklists, and different first-press bonus extras. This leads to a rash of complaints. They're pretty predictable. They all go something like this:

"The record company is sucking us dry!"
"So expensive... they're stealing my money!"
"mean money-grubbing record label!! I'M GONNA GO BROKE!"
"The record execs are awful, releasing all these versions of singles!!"
"A concert DVD and a new single IN THE SAME DAY!? So EVIL!!"
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Analysis of Ayumi Hamasaki's "Rock'n'Roll Circus" PVs, Part Three: "Lady Dynamite"

Hamasaki Ayumi is one of if not the biggest stars in Japan. Her popularity has declined over the years but she is still one of the most recognizable names and faces in Asia. Throughout her career she has crafted videos with deep symbolism that critiqued the record industry and fame culture. She has touched millions of fans through her personal lyrics. She is an artist who wears a pop mask.

In part three of our “Rock’n’Roll Circus” PV analysis, I will be delving into the symbolism and inspiration behind the video. Just a warning, this analysis is more image based than Zer0's and may not be suitable for children.



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