Analysis of Ayumi Hamasaki's "Rock'n'Roll Circus" PVs, Part One: "Don't look back"

Written by Zer0

SPOILER ALERT - The video covered in this article has a twist ending. I highly recommend watching the full video before reading any further.

"[Rock'n'Roll Circus]...basically has a feeling of 'back-to-basics.' A feeling of Hamasaki Ayumi, and less of adventure. More digging down into the foundation. Which isn't to say I'm taking a step backward. It's about expressing my feelings on things I've always liked, but as the person I am now."
--SCawaii, February 2010

The reception for Ayumi Hamasaki's first few singles was lukewarm at best. But when her first full album, A Song for XX, was released on New Year's Day in 1999, it hit number one on the Oricon charts its first week. What happened? The world got to know Ayu.

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